Jeugdfonds Sport & Cultuur
Visual Identity
Jeugdfonds Sport & Cultuur
Jeugdfonds Sport & Cultuur is a merger between Jeugdsportfonds (Youth Sport Foundation) and Jeugdcultuurfonds (Youth Culture Foundation). They provide opportunities for children who live in poor circumstances so they can participate in sport and cultural activities. This new visual identity is energetic, strong and positive and the way of communicating is clear and straight to the point. The new organisation wanted to develop a new brand that creates more unity, yet respects the existing names and organisations. Designed at Studio Dumbar.
